Senior creative direction · AI-native execution
Creative Technology Agency in Geneva
Stefan Dacey is a creative technology agency based in Geneva: the same team thinks the brand and builds it — strategy, design, development, social, marketing and AI, led by one senior mind. A model shaped by 14 years of craft and 18 international awards across 250+ projects (Caterpillar, L’Oréal, ICRC, Maurice Lacroix…).
Creative technology, in one sentence
Connecting the why of a brand (positioning, story, taste) to its how (Next.js, WebGL, AI content systems, automation) — with no loss between the idea and the pixel. Where the classic chain splits the work across a branding studio, a web agency and a social vendor passing the ball, creative technology holds all three ends in one hand.
The model: senior direction + AI-native execution
The agency’s rule is one sentence: AI executes, a senior decides. AI-native tooling gives the speed of a young team; 14 years of craft give the judgement — positioning, art direction, trade-offs. That’s how a 40-film cinematic library shipped for Eringer in weeks, three sites in five weeks for Bergerie des Collines, and data-first campaigns like “React for Real” for the ICRC (Cannes Lions 2022 shortlist, Creative Data).
Four fields, one direction
Exceptional websites, social media, digital marketing and AI & GEO — not four vendors, but four expressions of the same underlying work.
Frequently asked questions
What is creative technology?
Creative technology is the discipline that fuses creative direction with software engineering: conceiving a brand idea AND building it with the right tools — websites, apps, motion, data, AI. A creative technology agency doesn’t just “make it look nice” or “write code”; it connects the why (positioning, story, taste) to the how (Next.js, WebGL, AI content systems, automation). That is Stefan Dacey’s model in Geneva.
How is it different from a web agency or a classic branding agency?
A web agency executes a technical brief; a branding agency delivers an identity that someone else must then “bring to life” online. A creative technology agency holds both ends: the same team thinks the brand and ships it — no loss between concept and pixel. Strategy, design, development and activation (social, marketing, AI) are led by one senior mind, not split across three vendors passing the ball.
Does AI replace the creative work in this model?
No — it changes who does what. AI absorbs repetitive execution (variations, monitoring, first drafts, reporting); the human keeps the judgement: positioning, art direction, trade-offs, taste. The agency’s rule is one sentence: AI executes, a senior decides. The reverse just produces mediocrity faster.
What kind of projects call for a creative technology agency?
High-stakes website rebuilds (image + conversion), brand launches with a full digital presence, data-first campaigns, content systems (social, newsletter, video) produced at volume without losing the bar, and AI search optimisation (GEO) to appear in ChatGPT, Perplexity and Gemini answers. The common thread: work where concept and technology can’t be thought about separately.
Talk about your project
Have a challenge where idea and technology can’t be separated? Describe it via the brief form — reply within 24 h.