N° 01
Edelweiss
Leontopodium alpinum
Reinforces the skin barrier. Stabilises.
2025Eringer Switzerland
Eringer Switzerland
Brand. Site. Films. Press. Four weeks.
Scroll
Eringer Switzerland.
An alpine house, built in four weeks.
THE BRIEF — N° 01
A Swiss hotel. Eighteen hundred metres above sea level. A press window already booked. Marie Claire. Le Figaro. Italian media.
Four weeks to deliver a brand.
No logo. No site. No imagery. No voice.
Only the altitude. And the order.
THE PROMISE — N° 02
Plants that grow at eighteen hundred metres learn to resist.
Their language is the one we speak.
Four actives. Four defenses.
THE ACTIVES — N° 03
Four plants. Each holds a secret of high altitude.
N° 02
Immortelle
Helichrysum italicum
Supports regeneration. Holds the line against time.
N° 03
Reishi
Ganoderma lucidum
Awakens vitality. Brings back the glow.
N° 04
Criste Marine
Crithmum maritimum
Encourages natural oxygenation. Lets the skin breathe.
THE INDEX — N° 04
Fifteen plants. The herbarium of the house.
Four lead. Eleven walk behind them. Each one earned its place at altitude — chosen for what it does, named for what it is.
N° 01
Edelweiss
Leontopodium alpinum
Holds the barrier of the skin.
N° 02
Reishi
Ganoderma lucidum
Wakes the glow back up.
N° 03
Aloe Vera
Aloe barbadensis
Soothes. Quenches.
N° 04
Immortelle
Helichrysum italicum
Keeps the line against time.
N° 05
Avocado
Persea americana
Nourishes, deep down.
N° 06
Pomegranate
Punica granatum
An antioxidant signal.
N° 07
Peony
Paeonia officinalis
Calms the surface.
N° 08
Red Vine
Vitis vinifera
Tones the network underneath.
N° 09
Echinacea
Echinacea purpurea
Strengthens the defence.
N° 10
Papaya
Carica papaya
Polishes the texture.
N° 11
Acmella
Acmella oleracea
Softens expression lines.
N° 12
Sea Fennel
Crithmum maritimum
Lets the skin breathe.
N° 13
Jojoba
Simmondsia chinensis
Speaks the skin's own language.
N° 14
Green Tea
Camellia sinensis
Holds the line against fatigue.
N° 15
Kelp
Fucus vesiculosus
Carries the sea into the cream.
Every formula begins here.
THE YARD — N° 05
Four chapters. Built start to finish.
I
The brand world
Logo, palette, voice, type. Everything from the first letter to the last comma.
II
The site, cut to measure
A bespoke showcase site, paired with a boutique built like a Bahnhofstrasse window. Two languages, one ritual. Each shelf a chapter — eight rooms, from hydration to the gift-set theatre.
III
Films, short and tall
Twenty-five filmed portraits — one for each product. A press film at four thousand strokes wide, opening the November window. A house film for the doorway, another for the gift boxes.
IV
A voice at the doorstep
A letter to be opened — not a campaign. And a quiet machine, listening behind the scenes.
THE ROOM TURNED STUDIO — N° 06
The engine, quietly running.
Four balconies. A single voice.
A library of takes — shot without a set, sent without a stage.
Each morning, a new scene. Written, framed, posted, gone before noon.
THE CAST — N° 08
Faces from a feed that refuses the default.
Black skin. Asian skin. European skin.
Mature skin. Young skin. The hands of a mother.
Each mirror finds its reflection — by design, never by accident.
THE GRAMMAR — N° 09
Two letterforms. Twenty colours. One temperature.
A magazine breathes through its grammar. Two faces of letters. Two families of ink. A single weather across every page of the house.
The editorial face
Aa
The plants speak, the cover listens.
A slow serif, kept for the moments that matter — the cover, the manifesto, the name of every plant. It carries the weight of the paper edition without ever being printed.
The reading face
Aa
The reader holds the page, the page holds nothing back.
A clean sans, built for the body of every page. Lucid at small sizes. Holds its breath, so the words are seen and not the type.
Gold, in ten hours of the day
Dawn#FBF4E3
Wheat field#F0DBA8
Honey#E4C079
Linden#D4AE7A
Noon#C8A165
Bronze#B58B47
Burnt amber#9A7335
Embers#7A5825
Cellar light#5A3F17
Night#3A270D
Forest, in ten depths
First leaf#E8F0E6
Spring fern#C9DBC4
Lichen#A5C0A0
Pine needle#80A37C
Boreal#659B5B
Spruce#4D8048
Moss#3C6638
Deep wood#2D4A3E
Forest floor#1F3328
Night canopy#142019
A palette of soft instructions, repeated across every shelf.
THE CLOCKWORK — N° 11
The site keeps a watchmaker's calm.
01
The threshold opens fast.
Even the cover film waits on a still frame first, so the page never holds the reader on a black square. The first image draws before the rest of the room.
02
The page glides clean.
Each section moves alone. Nothing thrashes the others. The scroll feels like turning a page in a fine magazine — light, deliberate, never sticky.
03
Nothing grinds.
Letters arrive without flicker. Cards remember their place. The grid never shifts under the cursor.
04
It listens to its reader.
If the reader prefers stillness, the page obliges. The animations grow quiet. The curtains stop swinging.
05
It speaks two languages.
French. English. Each chosen by the path the reader takes, never by a popup at the door.
06
It earns the seal.
A perfect mark from the public watchman. Not for the cover. For the gears beneath it.
Speed, here, is a form of respect.
THE RITUAL — N° 12
From the cover to the doorstep.
Eight shelves. Twenty products. Two languages. One ritual, repeated.
I
The shelves
Eight rooms. Hydration. Anti-age. Cleansing. Body. Lips. Eyes. Specialty care. Gift sets. Each shelf reads like a chapter heading.
II
The flask
Each product reads like a card from a tasting menu — the plant, the gesture, the way it works on the skin. A guide rolled into the catalogue, not an upsell.
III
The box
Two collector sets. Each opens like a small theatre — the lid lifts, the products step forward, the names of the plants take their turn.
IV
The voice at the door
The letter waits. The basket waits. Nothing nudges. Nothing pushes.
V
The kept appointment
The customer leaves. The site remembers. The page reopens exactly where it was put down.
A boutique built like a Bahnhofstrasse window — but open from any country, at any hour.
THE TURN — N° 13
14
— DAY FOURTEEN —
The first sale comes in.
The site is not yet public.
The official opening is still two weeks away.
THE ECHO — N° 14
Marie Claire Switzerland came knocking.
Inbound.
— One week after launch —
THE AUDIENCE — N° 15
7 000
— FOLLOWERS · ORGANIC —
Reached in the weeks after launch.
No paid push. No influencer fee.
The account grew because the content earned the scroll.
Quietly. Daily.
THE VERDICT — N° 16
Four weeks.
One house.
A first sale before the doors opened.
— Delivered November 2025 —
A brand. A site. A voice. All in four weeks.
Stefan Dacey · Geneva · 2025
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